Tradesy, a leading player in the $24 Billion apparel resale market, needed a brand refresh.

Working with our strategy partners Skill Committee, we helped devise and define the brand's principles and a new tone of voice.

After a comprehensive brand workshop, we developed a style guide outlining Tradesy's new colors, typography, composition, and photography.

Utilizing that brand book, we led a design sprint executed by their in-house team. Acting as a temporary in-house creative director, we developed additional rules and resources for their team of talented designers to take their brand and run with it.

To help ensure consistent, lasting change, we created posters to spread around their Santa Monica headquarters that houses 100+ employees.