TRADSEY
Branding & Identity
Online Consignment Retailer
Agency Partner Skill Committee
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TRADSEY
Branding & Identity
Online Consignment Retailer
Agency Partner Skill Committee
Tradesy, a leading player in the $24 Billion apparel resale market, needed a brand refresh.
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Working with our strategy partners Skill Committee, we helped devise and define the brand's principles and a new tone of voice.
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After a comprehensive brand workshop, we developed a style guide outlining Tradesy's new colors, typography, composition, and photography.
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Utilizing that brand book, we led a design sprint executed by their in-house team. Acting as a temporary in-house creative director, we developed additional rules and resources for their team of talented designers to take their brand and run with it.
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To help ensure consistent, lasting change, we created posters to spread around their Santa Monica headquarters that houses 100+ employees.
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