Michael Stars was born from a husband and wife duo in Los Angeles in the 80’s. They gained quite the following creating “The Perfect Tee” and soon developed into a luxury lifestyle brand.
In partnership with the strategy team Bamboo, we reworked all aspects of the identity and art direction, giving them the tools to move into the future equipped for success.
Their voice is guided by the five attributes that form their brand personality:
Confident, Engaged, Effortless, Authentic, Californian