LIVESTYLE

LIVESTYLE

Branding & Identity

LIVESTYLE

Branding & Identity

Having worked with Gary Richards since he founded HARD Fest in 2007, it was a natural move for us to jump on board with his new venture at LIVESTYLE. In preparation for the announcement we fully designed the identity for his two flagship properties: His festival AMF (All My Friends) and his cruise The Friendship. The goal was to capture Gary’s exuberance and bright positivity through an eye-catching but modular design system that could be executed independently.

CUSTOM ARTWORK RECIPE

With the goal of empowering LIVESTYLE’s in-house design team, we created a custom flyer recipe to give their designers the tools to create unique materials, indefinitely.