ARGYLE DESIGN
Branding & Identity
Furniture Rental Company
Client Argyle Design Company
![](737_7siN0K_mfg_web_initial_argyle1.jpg)
ARGYLE DESIGN
Branding & Identity
Furniture Rental Company
Client Argyle Design Company
Argyle is an upscale interior design team based in Los Angeles who deal strictly in authentic vintage furniture from the modern era.
![](15383_N1dHvO_02-argyle_mfg-web_inspo.jpg)
![](15383_pfLfp4_04-argyle_mfg-web_illustration.jpg)
![](15383_Tk0bbu_03-argyle_mfg-web_type.jpg)
They wanted their identity to compliment, not mimic. It needed to be sophisticated and era-agnostic.
![](15383_ei8b3b_05-argyle_mfg-web_logo-processgif.gif)
![](15383_s0wbGv_07c-color.jpg)
![](15383_teaqAO_07a-logo-&-color.jpg)
![](15383_W51HdD_07d-copy.jpg)
![](15383_L7hMas_07e-copy-hierarchy.jpg)
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Nazare, the chosen typeface for the primary wordmark, is named after a small Portuguese fishing village known for its giant waves and peculiar people.
![](737_pKaR3B_businesscards2b.jpg)
![](15383_wp8ebZ_mfg_web_argyle_01_florence_website.jpg)