UNDER ARMOUR X PALM ANGELS Experiential Our Role Creative Direction & ProductionClient Matte Projects for Under Armour UNDER ARMOUR X PALM ANGELS Experiential Our Role Creative Direction & ProductionClient Matte Projects for Under Armour Matte Projects came to us to create a one of a kind product launch party and pop-up shop for Under Armour’s collab with Palm Angels called "Recovery." BUILD To celebrate the launch, MFG transformed an ordinary storefront on Hollywood’s N. Fairfax Avenue into a recovery “body shop” fit with futuristic high-tech art installations designed to highlight the recovery technology of the line and custom displays to showcase the collection. EVENT Music curated by LA’s own staple DJ Pedro and celebrity appearances made for an unforgettable night that guests and press were left talking about for weeks. The launch party was followed by a one day only pop-up shop that utilized the custom displays as product array sheets to detail what was available for purchase, creating a unique in-store pop-up experience. RESULTS Fairfax location ensured visibility with the target audience Over 700 in attendance for the opening party 436k impressions on social media Press pickup in Vogue, GQ, Harper’s Bazaar, NYTimes, and Hypebeast.