WARNER BROS. | READY PLAYER ONE
Experience


WARNER BROS. | READY PLAYER ONE
Experience
Our challenge was to pair Ready Player One’s Hot Topic merch partnership with the world of VR. We designed a Ready Player One bus complete with a futuristic retail activation, theater, photo booth, plenty of selfie fodder and obviously, tons of black light.






BUS EXTERIOR
BUS INTERIOR





PRODUCTION




RESULTS
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4,500+ Guests
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1,750 On-site Social Shares
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Sold Out Merch
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Earned National Media
