WARNER BROS. | READY PLAYER ONE

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WARNER BROS. | READY PLAYER ONE

Experiential

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WARNER BROS. | READY PLAYER ONE

Experiential

Our challenge was to pair Ready Player One’s Hot Topic merch partnership with the world of VR. We designed a Ready Player One bus complete with a futuristic retail activation, theater, photo booth, plenty of selfie fodder and obviously, tons of black light.

BUS EXTERIOR

 

BUS INTERIOR

 

PRODUCTION

 

RESULTS

  • 4,500+ Guests

  • 1,750 On-site Social Shares

  • Sold Out Merch

  • Earned National Media