OZZY OSBOURNE | ORDINARY MAN

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OZZY OSBOURNE | ORDINARY MAN

Digital Campaign & Experiential

Our Role Creative Direction & Production
Client Epic Records

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OZZY OSBOURNE | ORDINARY MAN

Digital Campaign & Experiential

Our Role Creative Direction & Production
Client Epic Records

For the release of Ozzy Osbourne’s 17th studio album, Epic Records came to us to design the direction and digital assets for the global campaign. We established color scheme, typography, iconography, photography treatments, custom illustrations and animations used throughout the campaign including Epic Records', Ozzy's and global partners social platforms as well as listening party and partner events. 

CAMPAIGN LOOK & FEEL

We modernized Ozzy's vibe while preserving his original look and feel he pioneered over the last 40 years by bringing in contemporary influences to a macabre, hard-edged, gothic and metal style. We updated typography with on trend, future gothic textures and added a "Fucked Up and Photocopied" hardcore/punk approach to layouts while complimenting the ultra-high-production value of the Ozzy photography.

LA LISTENING PARTY

We executed the high profile listening party event at the Rainbow Room on Sunset simultaneously capturing content and establishing a storyline for the tattoo event next door at Shamrock Social Club. Ozzy and Mark Mahoney greeted fans getting custom Ozzy inspired tattoos then took the party next door with friends, family and industry pals.