FENTY X PUMA COACHELLA
Experience
Agency A-OK Collective
FENTY X PUMA COACHELLA
Experience
Agency A-OK Collective
We brought together the key elements of the Fenty x Puma SS19 collection, showcasing the juxtaposition of surf and motor cross, to in the crowded space of one of the globe’s most significant social gatherings. Our event rose to the top with attendance from performers, celebrities, and all the coolest music fans around, selling out of product to offset the marketing investment.
EVENT LOOK & FEEL
RETAIL EXPERIENCE
ACTIVATIONS
RESULTS
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One of the most sought-after events of Coachella 2018
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$10k+ produce sales
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700+ attendees
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1M+ social impressions
